Shrimad Rajchandra Organ Donation Programme is a public awareness campaign to encourage and promote deceased organ donation. Volunteers of Shrimad Rajchandra Love and Care conducted an organ donation awareness campaign at All India Radio, Mumbai (Akashvani) wherein the participants were provided information on the dire need for organs and the steps to become an organ donor. A live radio broadcast was also done on Akashvani, wherein the initiatives of Shrimad Rajchandra Love and Care and the Organ Donation programme were heard by thousands of listeners.