Raj Uphaar began with just a handful of rural women in a small unit, but has transformed into a movement powered by 200 rural women manufacturing over 100 globally-loved food and aromatic products.
Celebrating the indomitable spirit of these women who have been the cornerstone for Raj Uphaar’s exponential growth, as well as revel in the joyous festivities of Diwali, exclusive events for industry-leaders and influencers were organised in Mumbai and Surat.
In Mumbai, over 100 invitees came forth to support the cause, such as Dr. Aditi Govitrikar – Wellness Expert, Actor and Physician; Neha Ranglani – Health Coach and Integrative Nutritionist; and Ruchi Bharani – Chef at Rajshri Foods and Food Curator. During the event, invitees enthusiastically participated in unique activities such as incense stick rolling, macrame making and a fragrance guessing game. A panel discussion about improving financial literacy amongst rural women led to interesting insights and discussions. Invitees also shared their appreciation for the Diwali product range of Raj Uphaar. The highlight of the event was however the interactions with the real faces of Raj Uphaar – the rural women who visited Mumbai from Dharampur specially for the event. Attendees engaged in deep conversation with the women, and were inspired to hear about their tales of transformation through the medium of Raj Uphaar.
In Surat, it was a day full of inspiration and joy as invitees enjoyed various activities like tote bag painting, incense stick rolling and much more. The influencers even got a chance to interact with the women behind Raj Uphaar’s products!
The advent of Raj Uphaar in the lives of these women has been nothing short of a life-changing experience. Through their dedication and perseverance, they have grown to enjoy economic freedom and social acceptance. It is in their stories that we find inspiration!